Reporter: Wal-Mart flagship store and Dadi Cinema have entered the Zhongtian?Central Plaza. What do you think is attracting them to sign the contract?
Zhu Bingbu: Let me introduce this commercial project first. Zhongtian ? Central Plaza is located in the new business district of Nancheng – Vanke---Jinyu Huafu Project in the urban landscape business circle. It is owned by Zhongtian Litong Real Estate and Vanke. A large-scale famous commercial center built by real estate. Zhongtian---The Central Plaza is located in the Wanke---Jinyu Huafu Project of Nancheng Science and Technology Road. It is adjacent to the entrance of the City Scenic Science and Technology Road and crosses the City Scenic Commercial Street. It is the Guandao Road, not far from the Fourth Ring Road. Fifth Ring Road. This is the intersection of the three centers of administrative, commercial and residential in Dongguan. It is a truly meaningful city center. With the implementation of the municipal planning, the appreciation of this area is just around the corner.
Zhongtian---8 minutes' drive around the central square, there are more than 10 large-scale residential areas with more than 10 white-collar workers, with a potential consumption power of nearly 200,000 and continuing to heat up. Nancheng Pedestrian Street is adjacent to the mature urban area of the city and two major Wang Streets to enhance the regional value of the lot. There are many commercial flagship stores in the business circle that are more than 10,000 square meters, such as: SPAR supermarket, Gome, Wanhua tea culture city, Meixin name home... bustling business district, people, street, and land, which can be seen It is not surprising that commercial giants have rushed to the city's scenic business district.
Zhongtian---The total commercial volume of the central square is about 20,000 square meters, of which Wal-Mart flagship store covers 12,000 square meters, the land theater area is more than 2,000 square meters, and the remaining is only 6,000 square meters. Jewelry, glasses, cosmetics and other high-end boutiques. The project is expected to open in November next year.
Reporter: The development speed of the urban landscape business circle is beyond the expectations of many industry professionals. Financial institutions seem to have a soft spot for it. After less than a year, four banks have entered.
Zhu Bingbu: In fact, there are more banks that are in contact with the company and intend to arrange in the urban scenery. In terms of urban landscape projects, the company has a very strict grasp on the business control. The bank needs to be equipped with a certain proportion as an important business package. The amount, but also the need for reasonable control should not be too much. However, as far as the entire urban landscape business circle is concerned, with the development of the central living area and the financial business district, the demand for the financial service industry will continue to increase in the future. I believe that more and more financial institutions will be stationed in the future business district. .
Reporter: The cooperation between Zhongtian Litong and Vanke has created a new chapter in the development of the company. From the perspective of some actions of the company, is the future development biased towards commercial real estate?
Zhu Bingbu: In addition to residential projects, the commercial development of Zhongtian Litong Real Estate is more scale. At present, Zhongtian Litong Real Estate has developed up to 160,000 square meters of commercial projects, and its scale is among the best in Dongguan. Development has accumulated more commercial development experience and resources.
The concept of Zhongtian Litong's commercial development is relatively calm and rational. It will not blindly pursue large and comprehensive large-scale commercial projects, and tends to be gradual development. For example, the entire urban landscape business circle is also planned in several steps, urban holidays. Surrounding commercial, Nancheng Pedestrian Street, City Scenic Street, Zhongtian---Central Plaza, plus the company’s acquisition of Jinghuwan’s commercial Zhongtian---Shanghefang Commercial Street Project, the entire city’s scenic business district is rich and inclusive. Strong, showing the trend of acceleration forward.
Reporter: There is a view that Dongguan business is only suitable for the development of department store supermarkets. Shopping malls and boutiques are difficult. What do you think?
Zhu Bingbu: There is such a situation. There have been many large-scale shopping malls in Dongguan business. After years of development, it is still not very mature. Supermarkets mainly meet daily life needs, and are generally necessities, while shopping malls and boutiques have increased their consumption levels. As far as Dongguan's current economic structure, population level and industrial composition are concerned, it is indeed difficult to develop higher-level commercial formats, but the social economy is always growing. Dongguan also puts forward the requirements of economic and social transformation. In the future, strive for urban and industrial upgrading, then business development will also move to a new height. The city is facing south, and the future Nancheng will undoubtedly become the center of Dongguan city. Therefore, there will be more policy support for the commercial development of the area. With the development of several major stores and the further development of large-scale high-end communities, the urban landscape business district is very promising.