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2009.12.25
Identify opportunities, grasp the initiative in the development of
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In the current situation of the real estate market crisis, in order to find greater development of enterprises, seize the fleeting market opportunities and supplement the contraction of local market development. At the beginning of this year, the group's board of directors organized a number of inspection teams. Under the leadership of Mr. Zhang Junfan, the chairman of the group, he went out to investigate with the innovative concept of being bold, the sense of opportunity and the development of high-quality investment projects. Visit and seek greater opportunities for development and cooperation. The inspection team has arrived in Xi'an, Chengdu, Guangxi Nanning and other places. In Xi'an, it had a discussion and exchange with Ziwei Real Estate, the largest real estate company in Xi'an. The two sides discussed and exchanged views on the current market situation of the real estate industry, the views on the subsequent development of real estate, and the opportunities for cooperation between the two sides, and examined several real estate projects under the Ziwei Real Estate: Huaqing Pool Tourism Real Estate Project in Xi'an. The land project on the Chengqing Expressway side of Chengdu and the Xi'an Stadium reconstruction project. In addition, I also visited Xi'an High-tech Development Zone, Guangxi Nanning Lijiang Real Estate Project and so on. During the inspection, we had a deep understanding of the relevant situation of local production projects, as well as the development status and development model of local real estate, which left us a deep impression and felt great gains.

Xi'an is the capital of Shaanxi Province, a world famous historical and cultural city. It is an important scientific research, higher education, national defense science and technology industry and high-tech industrial base in the central and western regions of China. In terms of the regional economic layout of the country, Xi'an has the geographical advantages of Chengdong Qixi and Donglian Westward, and has an important strategic position in the western development strategy. Xi'an has unique tourism resources and is one of the famous world historical and cultural cities at home and abroad. The long history and cultural heritage make Xi'an enjoy the reputation of “Natural History Museum”. Founded in 1996, Xi'an Ziwei Real Estate Development Co., Ltd. is a wholly-owned subsidiary of Xi'an Gaoke (Group) Co., Ltd., which is mainly engaged in real estate development with a registered capital of 488 million yuan and a brand intangible asset value of 1.103 billion yuan. The first-class qualification has repeatedly won national, provincial and municipal awards, and has become one of the most valuable real estate brands in the west and one of the most influential real estate brands in China.

Xi'an High-tech Zone was a national high-tech zone approved by the State Council in March 1991. By 2007, Xi'an High-tech Zone has completed the development of 35 square kilometers; there are 10,734 registered enterprises and 1,310 high-tech enterprises. In recent years, Xi'an High-tech Zone has transformed 3 scientific and technological achievements every day and declared 10 patents and copyrights every day, making it one of the most active areas for domestic technological innovation. The “China Development Zone Science and Technology Innovation Capability Report” issued by the authoritative consulting agency CCID Consulting shows that the innovation capability of Xi’an High-tech Zone ranks third in 107 national high-tech zones and economic development zones.

Lijiang River, the mother river of Nanning, is not only the cultural source of Nanning, but also the basic guarantee for the economic development of Nanning. Nanning is located in the central part of Guangxi, and the Lancang River passes through the city. In history, Nanning is known for its developed trade, and it is up to the Longjiang River to reach Longzhou. It can reach Baise in the right river and reach the Ganzhou, Guangzhou, Hong Kong and Macao in the south of the Yangtze River. Eastward waterway. In recent years, Nanning has implemented the “136” goal of urban construction and management, with huge urban construction achievements, high-rise streets and rapid development of the real estate industry, which benefited from the huge water supply source of the Lancang River. In a sense, the urban buildings in Nanning can rise to the ground, and the abundant water resources of the Lancang River are the primary basic conditions.
   
Despite the great changes in the current real estate market situation, the background of China's important strategic opportunities has not changed, and the opportunities are precious. We must make breakthroughs in our business priorities. We must innovate our thinking, boldly explore, enhance our sense of opportunity, be good at recognizing opportunities, cherish opportunities, seize opportunities, use opportunities, and strive to seize the initiative of development opportunities, so that the Group's business can be steadily before.

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